Cruelty Free Drugstore Makeup Brands
Unfortunately, even in 2025, many brands still test their makeup products on animals. This is often due to regulations in other countries enforcing animal testing in order for those products to be sold there. Still, we’ve seen many brands commit to being cruelty-free and become cruelty-free over the years.
The best part is so many drugstore makeup brands are cruelty-free and affordable making it possible to have an entirely cruelty-free makeup routine!
Cruelty-Free Drugstore Makeup Brands
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e.l.f is one of the most versatile cruelty-free drugstore makeup brands. They have a full line of makeup brushes, sponges, accessories and of course, makeup. They also have a skincare line as well! e.l.f has always been vegan and has never tested on animals earning the Leaping Bunny! stamp of approval!
Covergirl wasn’t always cruelty-free and I avoided it for most of my middle and high school career. In 2018 they announced that they were Leaping Bunny! certified cruelty-free. This means that they pulled their brand out of China where animal testing is required. Since Covergirl has been a staple for years at the drugstore this is huge and exciting progress.
For all my Canadian girls, Quo Beauty is vegan and cruelty-free! Their product line is reminiscent of Rare Beauty for a fraction of the price. From accessories including bath and body to a full line of makeup, they’ve got everything you need!
Following in line with Covergirl, Rimmel London also became cruelty-free in 2018 earning the Leaping Bunny! stamp of approval! They also recently launched a product line that is made from recycled materials, is vegan and gives back to organizations that care.
Another Candian gem that is cruelty-free! Marcelle has not always been cruelty-free but they are now officially Peta-approved cruelty-free! They have a large line of makeup and skincare products.
While NYX is owned by L’oreal which tests on animals, NYX has been cruelty-free since 2010. NYX is home to a large makeup line with vibrant colours, pallets and some of the best liquid lipsticks I’ve ever tried!
Essence has been cruelty-free since its conception in 2001. It’s also remained one of the most affordable cruelty-free drugstore brands!
Pacifica is not only cruelty-free but a leader in ethical, clean drugstore makeup. Pacifica strives to make clean and cruelty-free makeup affordable and accessible!
L.A Girl is cruelty-free and offers an extensive line of professional-grade cosmetics right at the drugstore.
Founded by Drew Barrymore, Flower Beauty is clean and cruelty-free offering a wide array of stunning and affordable drugstore beauty products!
Pixi offers cruelty-free drugstore makeup products made with skin-loving ingredients. Their packaging is so cute and to die for!
Milani earns 2 certificates including Leaping Bunny! and Peta approved cruelty-free! Their line of makeup is a staple at the drugstore and is sure to offer everything you need for a full face of makeup!
Thank you so much for reading our list of cruelty-free drugstore makeup brands! Don’t forget to save and share this post!
1 Comments
Nat
June 14, 2026 at 7:10 pm
Thank you so much for this information. This is so helpful and super important to me as a consumer to make sure my products are cruelty free!