low waste living

  • what is greenwashing

    What is greenwashing? And how to avoid it

    Caity Rose

    What is greenwashing anyway? Greenwashing is a play on the term “whitewashing”. It’s when a product or brand claims to be eco-friendly but don’t have any proof to back it up. Or just claims to be green but isn’t all that green.  More often than not these brands spend so much money trying to prove that they are green rather than being green.  My favorite example of this is now that there are a lot of bans on single-use plastic coming up, restaurants are coming out with “biodegradable” straws. Which sounds fantastic! The marketing makes it sound like after you…

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